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BRAND CONCEPT AND COMMUNICATION MESSAGE FOR NEW PRODUCT OF VINHOMES
_BRIEF:
A new residential complex inside Vinhomes Riverside is about to launch named Vinhomes Symphony.
Here are some USPs of this product:
1. To heritage the greenspace and service of Vinhomes Riverside (which is honoured to be World's Best Property in 2018).
2. Design concept: taking MUSIC as the inspiration.
3. Low population density, private life.
So how to develop the BRAND CONCEPT for Vinhomes Symphony as a promising land for future residents?
_MY IDEAS:
Option 1: Vinhomes Symphony - a small Sydney inside Hanoi
Option 2: Vinhomes Symphony: the real life of Vivaldi's Concerto "The Four Season"
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